Crew Trainer Workbook 2020 

The Crew Trainer workbook for Bamco, Inc.'s McDonald's franchise is an essential training guide that helps new employees learn the ropes. In the fast-moving world of quick-service restaurants, information changes quickly, and the workbook was designed to keep up with those changes.

In the 2020 edition, I placed special emphasis on enhancing the workbook's visual appeal by strategically incorporating McDonald's iconic brand colors. This approach not only reinforces brand identity but also creates a more engaging and memorable learning experience for new crew members.

Role in project: Project Management / Design / Print