dandelion farms website refresh
Challenge
Dandelion Farms needed to migrate their website while simultaneously refreshing their digital presence. As the company expanded, they required a website platform that could grow alongside their business. The owner, deeply passionate about her goats and committed to environmentally conscious products, needed a digital experience that authentically represented the brand's homemade, natural ethos. The website also needed to be easy to use so we could pass off to the client for her to update on her own as she gets new services and products.
Approach
I created a design that authentically reflected the artisanal nature of the business through a thoughtful combination of elements. By implementing a neutral color palette, I emphasized the brand's commitment to natural products, while subtle background sketches evoked a handcrafted, homemade aesthetic. I placed prominent ingredient callouts on product pages to highlight quality components and used distinctive photo frames with organic shapes to create an elevated scrapbook feel that honored the brand's rustic yet sophisticated identity. The project scope expanded to include creating a complementary spa brochure, ensuring cohesive branding across all touchpoints.
Results
The refreshed website successfully captured the authentic, handcrafted essence of Dandelion Farms while providing a scalable platform to support their continued growth. The new design effectively communicated the brand's commitment to natural, planet-friendly products.
Role
Lead Designer/Web Designer
Project Management
Print Designer
