Front row Rebrand & website refresh

Challenge

Front Row, historically a traditional sales agency, sought to expand into the omnichannel space through the acquisition of Minnesota Interactive, which became Front Row Digital. After operating as separate entities for several years, leadership made the strategic decision to unite under a single brand, website, and cohesive identity.

The challenge lay in creating a digital presence that would appeal to both legacy clients from the traditional sales side and new digitally-focused clients delivering a cutting-edge experience while maintaining accessibility for a diverse audience demographic.

Approach

Recognizing the need to balance innovation with usability, I developed a sophisticated black and white color palette anchored by a bold accent color. This design direction successfully embodied the digital transformation while honoring the company's established foundation through classic elements.

The comprehensive rebrand extended beyond the website to encompass all social media channels. I pivoted our content strategy away from service-focused graphics toward more authentic, team-centered content that showcased the people and processes behind our work all while maintaining informative value for our audience.

Results

• Generated higher-quality leads across both traditional and digital service offerings

• Achieved 15% social media engagement rate, significantly above industry benchmarks

• Drove 57.26% follower growth rate through new social media strategies and brand cohesion

Role

• Project Manager

• Lead Graphic Designer

• Social Media Manager and Creative Strategist