Golden Openings website & email design

Challenge

When I first looked at Golden Openings, I knew something had to change. The current design? Completely outdated. Everything in the industry looked like it was pulled straight from a boring digital catalogue that hadn't been updated since the 90s. No personality, no excitement, just bland, lifeless blurry product pages. Golden Openings needed a more well-rounded approach that unified the brand from email to social media to website.

Approach

I wanted to create something different. Something that actually felt like it was celebrating moments, because that's what events are, right? They're milestones, turning points, reasons to be excited. So I started thinking about how to make the design feel alive and fun. Adding in spots for animations, wavy transitions and oversized text to help portray these vibes.

role

• Project Management

• Creative Strategist

• Social Media Strategy & Management